Are you planning to open an online business? Are you considering capitalizing on what women want? If you are a first time online business entrepreneur, starting out on what women want may be the boosted start up you want. How well do you know women? Let us take a close look on what women really want, especially from online shopping.
Women can be intricate creatures. Did you happenstance on a photo over the internet delineating the huge difference between men and women? The men’s part of the picture was depicted only by a single button while the women’s corner was shown with countless push buttons and controls. While men only answer either with a yes or no, women tend to be as complex in giving explanations. However, they are the best clients when you want to open an online business. They will be the best window shoppers as well as online shoppers you can get. Here’s a couple of things that you should have in your online shop:
Chocolates. Though women may cringe at the idea of chocolates, they will always find a reason to want one. Yes, they may be on a diet and eating the sweet stuff could break the rules, but who cares? Who can ever say no to chocolates? These are such a sweet temptation. Women who are not into chocolate may want to purchase just so they can give it as a gift to their friends or younger sibling. So, don’t miss out on posting chocolate treats to your site.
Shoes. A woman can never have too many shoes. A pair of shoes got to match those dresses or earrings. It’s quite natural for women to be deeply in love with shoes. There are so many iconic personalities of women in the society who showed so much gusto for collecting shoes and may be imitating them. Women tend to judge each other by the shoes they wear. They can tell how elegant a woman is by the style and the designer of the shoes one is wearing. You may find selling shoes online as difficult. However, taking time to measure the shoe from tip to sole can help you get the right measurements to post and the buyers will take care of matching their own sizes with the measurements you have.
Clothes. Another thing that women go crazy about with shopping, are clothes. Women tend to accumulate as much as they can when it comes to clothes. They have this thinking that there is always an occasion to flaunt the clothes they want. Remember that women revel in their ability to show how good they look with clothes and shoes. As such, having them in your online shop will also bring in many visitors and referrals from satisfied customers. Even when they’re on a tight budget or perhaps going broke already, women still try to squeeze in shopping for some clothes in their lists. Well, we can’t blame women. There are some women out there who use shopping online as a form of therapy. So, after what seemed to be a long weekend working their butts off at the office, they do deserve a dose of shopping, even if it’s. You may not know it, they might have been looking at your shop every lunch break using the office computer.
Accessories. What goes well with clothes and shoes? Accessories. The earrings have to match the necklace, and it has to come with a statement ring. The new clothes she’d buy online should come with a matching bangle or a loop earring to complete the ensemble. You show it and they will always find a reason to buy the accessories you post. It is one way of modifying their total appearance. If they cannot afford the shoes or clothes that you post, they will definitely buy some bits and pieces of the accessories.
Cosmetics. Women simply love getting pampered and all dolled up. They always try to look their best at all times whenever possible. A complete ensemble for women means, clothes, shoes, accessories and make up. Remember how you complain about how long they spend time in the bathroom or in front of the mirror? They just have to look good with the right stuff, especially cosmetics.
Kitchen needs. You may encounter some women who are not just fond of clothes and other things to pamper themselves. You may also meet women online shoppers who love to cook. Most of the time, the cooking activity is to give a loved one food or give them as gifts. As such, do not forget to have categories that include things that are needed in the kitchen like kitchen knives, baking timers as well as baking accessories and decorations.